Airdrop Strategies

Airdrops are free distributions of cryptocurrency tokens to wallet addresses, typically used for marketing, community building, or rewarding early users. **Types of Airdrops:** **Standard Airdrops** • Free tokens sent to existing wallet holders • Usually require holding specific tokens • Example: Holding ETH to receive new tokens **Bounty Airdrops** • Require completing tasks • Social media engagement, referrals • More effort but potentially higher rewards **Exclusive Airdrops** • For specific communities or early users • Often the most valuable • Require being "in the know" **Fork Airdrops** • When blockchains split • Holders of original token get new tokens • Example: Bitcoin Cash fork **Why Projects Do Airdrops:** • Build community and awareness • Distribute tokens fairly • Reward early supporters • Create network effects • Generate buzz and media attention **Famous Successful Airdrops:** • Uniswap (UNI): $1,200+ per eligible wallet • Ethereum Name Service (ENS): $8,000+ average • Aptos (APT): $1,000+ for testnet users • Arbitrum (ARB): $1,250+ for bridge users **Airdrop Seasons:** • Bull markets see more airdrops • Layer 2 solutions often airdrop • DeFi protocols reward early users • NFT projects use airdrops for utility